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How to optimise your Facebook Ads

3 mins

What are Facebook Ads?

With over 2.6 billion active monthly users, it’s safe to say that Facebook is a big part of people’s daily lives. Due to its immense popularity as a social media platform, Facebook has also more recently taken off as a highly favoured advertising platform for businesses looking to promote their unique offerings and products. Facebook enables you to set up business accounts and seamlessly integrate adverts across potential customers’ Facebook accounts as they scroll through their news feed.

How do I optimise my Facebook Ads?

Whether you have been running Facebook ads for a while or are brand new to Facebook advertising, it is always worth reminding yourself of how to optimise your ads in order to keep ROI as high as you can. If you want to make sure you are getting the most out of your budget and reaching the right customers, then you need to have a full understanding of the platform as well as having a winning strategy in place.

Here are just a few of the ways in which you can ensure your ads are performing their best.

Segment your audience
Dividing your audience into segments allows you to adjust your ads depending on the people you are targeting. This enables advertisers to consider factors such as customer interests, location, age etc. and optimise their ads based on the topic related to the specific ad set. This results in more targeted and purposeful ads which relate and connect with users on a higher or more personal level.

Call to action
It is really important to select a call to action (CTA) that is aligned with your brand marketing goals. Facebook offers a variety of CTA buttons including “Buy Now”, “Learn More” and “Sign Up”. Each option encourages users to take a specific action and must be carefully matched to the right type of ad in order to optimise ads and improve click-through rate.

Keep your ads fresh
Displaying a single creative repeatedly to a customer can result in a higher CPC and a decrease in interest, which is often referred to as “Ad Fatigue”. In order to eliminate boredom, content needs to remain fresh and the best way to do this is by using different ad variations and rotating through them systematically. This will keep customers engaged and help to keep the CPC down.

Test your ads
Regularly testing your ads gives you valuable insight into what features of your ads are working well and which features are perhaps restricting them from reaching optimum performance. For instance, A/B testing can reveal how different approaches to your ads can result in varying performance. You could test features such as image, copy, ad placement, and audience and fine-tune your ads to ensure they are optimised to get the best results.

Facebook pixel
This may seem like an obvious one to some but you would be surprised how many businesses forget about Facebook Pixel altogether. Installing Facebook Pixel onto your website is a great way to track your results and see just how well your ads are helping you to achieve your goals.

Using Facebook is a relatively low-cost way for brands to share their offering and it is often surprising how many businesses do not fully utilise the platform effectively. Sadly it is not just a case of setting your Facebook ads and then leaving them to do their thing unmanaged. Whilst you can just leave Facebook to do the work, it is best practice to regularly check on your ad performance and continually evaluate the results and implement strategies to improve them.

If you are looking to set up Facebook ads, or are finding your current ads are not performing to their highest potential – then we’d love to help you out! Contact our team of expert digital marketers and eCommerce specialists by calling 0121 369 5874 or emailing success@5874commerce.com.

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