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The Importance of Site Search Search is now seen as an important aspect of an average eCommerce site. Customers expect an intuitive search experience, as search is becoming more popular as a primary journey to conversion. Intelligent site search adds value to the shopping experience, therefore encouraging returning customers and repeat business – A win-win situation for your brand! Better conversion rates, growing revenue, and a higher LTV will all follow suit. Search is not only useful for the typical buyer with intent, but it also satisfies the needs of the impulse buyer. Site Search […]
Hannah Morris
9th July 2020
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