Every day we are overloaded with digital content; we absorb information quickly and more frequently than we used to, particularly as social media has rapidly become such a huge part of our everyday lives. While this does make it easier for businesses to get their content seen, it does mean that they are fighting for the attention of their target audience as content has become so easily scrollable.
Online video is quickly becoming the key means for businesses to attract and hold the attention of their audiences, particularly as the potential reach of video is incomparable. Videos are more likely to be shared and engaged with compared to other forms of content as they are easier to process and create more of an initial impact.
More engaging content
As you are reading this, are you drifting? Itching to switch off and browse something else? Check your notifications, emails or text messages? Video has a way of engaging with an audience unlike any other method. People now want their information in short, quick bursts, which is what videos can provide.
Facebook’s video strategy
With the launch of Facebook’s picture in picture viewing, which lets users continue to browse their feed while the video plays, there’s no interruption to users’ normal social media habits. Facebook continues to push video marketing as a great option for businesses as the growth of video viewership brings in a higher ROI.
Retargeted ads are a great example of how animated GIFs and short informative video advertisements, can direct the attention of already interested audiences back to you.
It works for everybody
Regardless of the industry you work in, video can be used in a variety of ways to ensure you are increasing brand awareness. For eCommerce businesses, it can be a great way to promote a new range of products, but for the commercial property industry, you can use video to showcase your new project via virtual tours and drone footage.
A company that invests time and money into producing videos as marketing materials is often seen as trustworthy. This trust then makes it more likely for your consumers to make purchases or chase information about your business.
Here at 5874, we have worked on numerous video projects for our wide mix of clients. We can help take your brand and transform your marketing strategy to meet the growth of the digital world. For more information, give us a call on (0121) 369 5874 or email email@example.com.