Harrison

Strong brand experience & unified commerce site

Client Overview

Established 22 years ago as an ambitious start-up in the Cotswolds, Harrison serves clients in over 100 destinations across the globe with highly technical components created to help customers construct POS and displays.

Challenge

Harrison’s marketing department had recently refreshed the company branding to reflect and encompass the company’s growing mission as a leading industry innovator. With their existing website not considered capable of expressing the new brand communications or promoting the retail services effectively, it was time for an update. It also seemed like the ideal opportunity to create a point of difference by providing a feature-rich modern customer journey and eCommerce experience.

Project Goals

Facelift of the current brand experience

Improved eCommerce store

Streamlined backend processes through integrations

Harrison Website Launch
Harrison x 5874
Harrison x 5874 Commerce

Solution

Before 5874 Commerce began the discovery process, the scope was an eCommerce renewal, but this quickly broadened to include a strong brand experience and retail service focus.

The Harrison online store needed replatforming, with a new site that would tell the brand story, promote retail services, and provide a full modern eCommerce experience which can operate in an efficient manner for store administrators, marketeers and operations teams. It was clear from the start that BigCommerce would be the ideal solution given that it is scalable and extremely low maintenance.

The Build

Harrison’s existing eCommerce implementation had no integration with the ERP system Orderwise. A completely bespoke solution was required, written by 5874. This was integrated with BigCommerce, but also their newly adopted Zoho CRM.

BigCommerce Opensource checkout was also used to restrict payment methods by customer group, editing of billing details and conditional form fields for EU orders (for tax liability acceptance purposes).

An integration with Searchspring was added to improve site speed and search and merch features, unifying BigCommerce and WordPress into a single customer experience.

 

The final product is a beautiful new website that is future-focused and designed as a foundation for setting up expansion.

Project Results

Experience-focused, unified site with commerce

Updated brand experience

Integrations / data flows to maximise efficiency as per business requirements

Visit harrisonproducts.com
Harrison eCommerce Site Launch
Harrison New Website
Harrison eCommerce Launch
Ready when you are

We’re a friendly bunch, so don’t hesitate to get in touch using the contact details below:

Say hello: +44(0)121 369 5874
Email: success@5874commerce.com

Loading..