Point Safety Ltd

Bespoke theme for upgraded functionality and UX.

Client Overview

Point Safety Ltd is a specialist in the supply, calibration and service of gas detection equipment.

Challenge

Point Safety Ltd felt their current eCommerce store theme for Gas Monitor Point was outdated. Rather than being market leaders, they were now lagging behind due to functionality and appearance of the store. The old theme meant that it was very inflexible in terms of what they could update/manage in-house and therefore not inline with the brand experience they were looking to provide.

As well as a refresh of their eCommerce store, they wanted to update the Point Safety website so it was representative of their brand values while also creating an overall better user experience.

Project Goals

Improve customer experience

Update brand presence

Improve operational efficiency

Reduce reliance on specialist external resources

Reduce internal admin

Gas Monitor Point iPhone Mockup
Gas Monitor Point iMac
Gas Monitor Point Website

Solution

In collaboration with Point Safety Ltd, 5874 achieved a redesign and rebuild of the current Gas Monitor Point store using a bespoke custom theme on BigCommerce. Built on top of the current store functionality, this renewal upgraded the store functionality to enhance customer experience. While the redesign emphasised Point Safety Ltd’s brand values and provided an overall more attractive customer facing image.

Store management operations were also made more usable and efficient with the use of BrightPearl.

The Point Safety site is built on WordPress with a Netlify front end. This allows for a super fast user experience and an easy-to-use backend that’s easy to manage and maintain.

Marketing Services

Our marketing team implemented new digital analytics software across the site to help track visitor activity and support the promotion of services through paid advertising. Initial results saw a dramatic increase in conversions (+31.42%) and impressions (+14.45%) on the ads within the first four months.

We continue to work with Point Safety Ltd on SEO and on their Google Shopping and Search ads for Gas Monitor Point.

Testimony

Our team spoke with Paul Kimberley, CEO of Gas Monitor Point:

“The team at 5874 have been invaluable from initial concept discussions through to the launch of our new big commerce theme. We have worked with other Big Commerce consultants in the past with reasonable results but the attention to detail from 5874’s team was second to none.

We opted for an initial discovery project in order to explore all the possibilities that may improve the customer experience on our site, then proceeded to implement the design and production phase. Along the way it was clear that the guidance given on functionality , complementary apps and widgets will streamline our operation.

I have every confidence that we will continue to drive further traffic with the support of 5874 Marketing. Thanks all the collaborators on this project.”

Digital Marketing Services

Product Optimisation

Schema Markup

Tech Errors Solution

Redirects

Google Merchant Problem Solving and Optimisation

Project Results

Refreshed look and feel, fully-responsive site

Page Builder and Custom Display Widgets

Enhanced Granular Search and Product Filtering

Improved customer and admin experience

Gas Monitor Point iPad
Gas Monitor Point Website
Macbook mockup Gas Monitor Point
Ready when you are

We’re a friendly bunch, so don’t hesitate to get in touch using the contact details below:

Say hello: +44(0)121 369 5874
Email: success@5874commerce.com

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