Improve customer experience
Update brand presence
Improve operational efficiency
Reduce reliance on specialist external resources
Reduce internal admin
Point Safety Ltd is a specialist in the supply, calibration and service of gas detection equipment.
Point Safety Ltd felt their current eCommerce store theme for Gas Monitor Point was outdated. Rather than being market leaders, they were now lagging behind due to functionality and appearance of the store. The old theme meant that it was very inflexible in terms of what they could update/manage in-house and therefore not inline with the brand experience they were looking to provide.
As well as a refresh of their eCommerce store, they wanted to update the Point Safety website so it was representative of their brand values while also creating an overall better user experience.
In collaboration with Point Safety Ltd, 5874 achieved a redesign and rebuild of the current Gas Monitor Point store using a bespoke custom theme on BigCommerce. Built on top of the current store functionality, this renewal upgraded the store functionality to enhance customer experience. While the redesign emphasised Point Safety Ltd’s brand values and provided an overall more attractive customer facing image.
Store management operations were also made more usable and efficient with the use of BrightPearl.
The Point Safety site is built on WordPress with a Netlify front end. This allows for a super fast user experience and an easy-to-use backend that’s easy to manage and maintain.
Our marketing team implemented new digital analytics software across the site to help track visitor activity and support the promotion of services through paid advertising. Initial results saw a dramatic increase in conversions (+31.42%) and impressions (+14.45%) on the ads within the first four months.
We continue to work with Point Safety Ltd on SEO and on their Google Shopping and Search ads for Gas Monitor Point.
Our team spoke with Paul Kimberley, CEO of Gas Monitor Point:
“The team at 5874 have been invaluable from initial concept discussions through to the launch of our new big commerce theme. We have worked with other Big Commerce consultants in the past with reasonable results but the attention to detail from 5874’s team was second to none.
We opted for an initial discovery project in order to explore all the possibilities that may improve the customer experience on our site, then proceeded to implement the design and production phase. Along the way it was clear that the guidance given on functionality , complementary apps and widgets will streamline our operation.
I have every confidence that we will continue to drive further traffic with the support of 5874 Marketing. Thanks all the collaborators on this project.”