Wearth London

Brand storytelling with a beautiful BigCommerce site

Client Overview

Wearth London is an online marketplace of sustainable and eco-friendly gifts and products from independent UK brands.


Wearth wanted to combine commerce and content with their website as their blog is a big part of their brand storytelling. They were also looking for a lower total cost of ownership that would allow them to grow their business year on year and be able to quickly onboard new and exciting brands.

Project Goals

Refresh the overall design

Develop an infrastructure which can scale rapidly and accelerate growth

Implement a platform to build out the lifestyle brand and content marketing

Develop a unified experience for the brand/suppliers selling on the marketplace

Increase the SEO, traffic with visitors to the stores


5874 Commerce replatformed Wearth onto the BigCommerce openSaaS eCommerce platform. This new infrastructure and store implementation will allow Wearth to scale and provide greater feature capability for customers and suppliers, resolving issues with the current platform. In order to build out the lifestyle brand and content marketing, 5874 integrated the BigCommerce store with WordPress, which was put into a subdirectory using the 5874 varnish cache platform.

Products are delivered into Wearth via a marketplace platform called Jetti, which did end up proposing a challenge when integrating with BigCommerce. It took a while to iron out, but after hard work and dedication from 5874 and Wearth, we were able to deliver a working solution.

A key part of Wearth London’s website is being able to search by value (eg. plastic free) as these values are associated with the product offering, which is why an integration with SearchSpring was the perfect fit. Other integrations include Klaviyo, Fast and Klarna, while Smile.io allows reviews to be displayed in a way similar to the Etsy marketplace.

This blend of partner integrations offers a cutting edge solution for Wearth and allows them to compete in a highly saturated market.

Digital Marketing Services

Project Results

A beautiful, high performance store

A well-established tech stack built for growth

A headless, SEO optimised blog

Visit Wearth London
Ready when you are

We’re a friendly bunch, so don’t hesitate to get in touch using the contact details below:

Say hello: +44(0)121 369 5874
Email: success@5874commerce.com