08 March 2022

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The Women’s Domain

International Women's Day 2022

Every year on International Women’s Day, most marketing departments in most sectors will be thinking about what social media posts they’re going to do. Then, the day after, it’s back to business and the hashtag #IWD falls off the agenda. 

We know this because we’ve done it ourselves and it’s not good enough.  Something is different this year though, because the (all female) 58 Marketing Team sat around the table and started sharing stories and ideas, and more importantly started asking questions. 

  • What’s the representation of women like in the eCom industry? 
  • Why do we only have one female web developer at 58? 
  • Why have we only just put a woman in a leadership role at 58? 
  • Are there many women in leadership roles in the industry? 
  • How many eCommerce businesses are owned by women? 

And the conversation wasn’t just happening in 58’s Marketing Team either.  Last year, our CEO Rupert Cross pulled out of speaking at a high-profile event because the panel was all white and all male. He wasn’t asked to do this, no one gave him a nudge, but he did get a nod of appreciation from many women in the industry for that decision, including those that work for him.  Which shows there is a conversation to be had and work to be done. 

So this year we’re not just doing the “obligatory” social media post.  Instead we’re launching “The Women’s Domain” series where we’ll identify the challenges women face in our industry and amplify their voices. 

Over the next twelve months, 5874 Commerce will be producing podcasts, interviewing amazing individuals and conducting our own research as well as hosting a variety of events. 

Ultimately, we want to know how we, as individuals and as a business, can make a meaningful difference within the industry we love, and come back on International Women’s Day 2023 with a real plan of action. 

Keep an eye on our social media channels to learn what we discover, and if you have a story to share, get in touch with us – we’d love to hear from you!




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