09 January 2020Back to Blog
Upping Your Content Marketing Game
One of the main challenges in the digital world is to stand out from your competitors. You must be continually generating exciting, unique and strategic content in order to forge quality relationships and make a real impact.
The thing is, the market is heavily saturated and you’re definitely not the only person or company doing it, so you’ll need some extra sparkle to set you apart from the rest.
Personalise Your Marketing
Your content can perform better when you really understand your audience. Tailoring your email marketing, for example, so that customers receive personalised content that directly interests them, makes them more likely to engage, value and trust you as a business.
Developing audience personas and segmenting your email database based on these distinct groups is an effective way to position yourself as a trustworthy and relevant source, providing your audience with a more bespoke experience. You can also take this a step further and create personalised landing pages.
Diversify Your Content
Using a variety of content across multiple platforms is one way to elevate your content marketing strategy. Video content, which is becoming increasingly more popular, is highly versatile and can engage with consumers on a more emotional level, as well adding variety, interactivity and increasing engagement with your posts. Using dynamic imagery on platforms or channels like Instagram stories, TikTok or YouTube can also be more appealing to a younger demographic – typically ages 16-24.
Repurpose Your Old Content
This is not a case of taking old posts and simply republishing. Spending some time updating your keywords can make a real difference. First, determine your most successful posts and find your top keywords. You can then optimize your blog posts using a selection of the best-performing ones.
Linking older content to new, relevant trends, and updating facts/figures to reflect more recent studies is also vital for keeping your content up to date and makes it more current and relatable. Changing the format by adding videos, infographics and images can help grab attention and are good tactics for improving SEO.
With content, it’s always better to be prepared. Keeping track of all your content by creating a content calendar is a great way to ensure no mistakes are made when it comes to scheduling and posting.
Once you have a clear plan and have refined your blog, you’ll need to keep an eye on its progress. Monitoring performance using analytics tools and reporting on organic rankings are useful ways of keeping track and making sure your blog and socials are getting the results or outcome they deserve.