06 April 2022Back to Blog
What We Learnt at Akeneo Unlock 2022
Akeneo Unlock Event 2022
We were recently invited to participate in a 2-day event at Maison de la Mutualité from March 15-16, 2022. Akeneo Unlock featured inspiring presentations, participatory workshops, and insights on its products and partnerships.
Our time spent with Akeneo allowed us to “unlock” so much information about their community, successes, and breakthroughs.
Who is Akeneo?
We are proud to be Bronze Partners with Akeneo! Our partners are global leaders in Product Experience Management (PMX) and Product Information Management (PIM) solutions. They help merchants and brands deliver a compelling customer experience across all sales channels, improve product data quality and simplify product catalogue management.
Do you ever feel like your site is not getting enough traffic? Akeneo can help clients with SEO marketing, which boosts your site’s online presence and drives quality traffic to your website by improving your organic ranking.
Let’s dive further into what happened during the Akeneo event in mid-march. Here is an insight from a few of us at 58, who attended the event!
Monday 14th March
The Akeneo Partners & Developers meeting kicked off in the afternoon. We were able to see and hear directly from Akeneo about their ambitious growth plans and key areas of strategic focus for the rest of 2022 and beyond. This was followed by some networking drinks and again more wonderful French cuisine. We were very kindly entertained after this in a restaurant – Thanks Akeneo!
Tuesday 15th March
Kicking off Unlock ‘22 on Tuesday as Bronze Akeneo sponsors, we were warmly welcomed and guided to our table. This was kindly moved into the food and drinks hall upstairs where conference visitors popped in during breaks. It was very useful to see both agencies and tech providers (like BigCommerce) and a mix of clients in the same room as we had some very engaging conversations.
At the conference, a major announcement was made – which was certainly a highlight of the event. The evening was awesome! We attended an 80s themed disco with consoles around to engage people. Again, the food we indulged in was delicious and served during the presentation of the awards. Moderation and the long day ahead meant we called it a day at a sensible time this year, but next year let’s see!
Wednesday 16th March
It was conference day at the Akeneo Unlock 2022 Event. A busy day with a slightly later start than usual. We managed to run to the Eiffel Tower and to gaze upon the magnificent sights, and still make it back in time for the event. After an overloaded day full of networking we did some quick sightseeing, taking in Notre Dame and some wonderful Parisian buildings before some happy hour drinks and dinner.
The Big Announcement
Akeneo announced they have plans to redefine the Product Information Management category with a $135 Million Series D investment. This expenditure will help accelerate Akeneo’s product development roadmap, enhance strategic hiring, and support international growth.
This is smashing news for Akeneo. We are so happy as partners to be able to see Akeneo flourish and grow within their sector – so a big round of applause!
It’s safe to say we had a splendid time at the Akeneo Unlock 2022. We discovered so much, we were able to connect with many people and indulge in some mouthwatering French cuisine! We can’t wait to see how our partnership develops in the future.