Holistic Trader

Holistic Trader wanted to replatform as both their wholesale and retail websites were sitting on a bespoke website platform. This also acted as the company’s warehouse management and order management system. Due to growing concerns around security, slow site speed, lack of back-office system efficiencies, and general system uptime issues, they decided to make the move to a cloud-based solution.

Holistic Trader was also looking for a brand refresh for both sites. When it comes to corporate rebranding, subtlety is often the key, therefore it was very important that we understood and honoured the history and values of the original brand. A few options were explored including the imagery behind the brand and different colour schemes. We started with 3 options per brand – the logos were different but shared parts of the design with each other. The client picked out elements of each design and then 2 more designs were produced, taking on the previous feedback. With the incorporation of mandalas and appropriate colours and symbols, our evolution emphasises the brand’s holistic approach and products.

• 2 Fully-responsive BigCommerce site
• 20% increase in conversion rate
• 35% increase in page speed across all devices
• Design that enhances user experience
• Refresh that emphasises the brand’s holistic approach and products