Elevating ecommerce with multi-language capabilities.
Loacker, a family-owned company founded in 1925, is renowned for its high-quality wafers and chocolates. Based in the pristine Dolomite Alps of Italy, Loacker has become a global leader in the confectionery industry, celebrated for its commitment to natural ingredients, traditional recipes, and innovative products. With a presence in over 100 countries, Loacker continues to delight consumers with its delicious, crispy treats, embodying a legacy of excellence and passion for quality.
The project aimed to develop both B2C and B2B platforms on BigCommerce’s Stencil framework, integrating various business systems. Despite the technical success, Loacker encountered several challenges:
Cultural Resistance: In Italy, the B2B sector resisted eliminating traditional sales reps, unlike the more digitally inclined North American and British markets.
Cash on Delivery Norms: In the B2C sector, cash on delivery was still prevalent, complicating the adoption of standard e-commerce practices.
Technological Transitions: Loacker, heavily invested in Microsoft solutions, decided to explore Microsoft Commerce for its B2C platform, leading to high costs and complexity.
After initial setbacks with Microsoft Commerce, Loacker decided to revert to BigCommerce. The decision was driven by several factors:
Scalability and Flexibility: BigCommerce’s OpenSaaS API approach allowed seamless integration with Loacker’s existing tech stack, including Stebo Step (PIM), Lobster (iPaaS), and SAP.
Content-First Approach: Utilising BigCommerce’s Page Builder, 5874 Commerce created a content-driven site that met Loacker’s needs more effectively than the previous headless setup.
Multi-Language Support: The new BigCommerce implementation enabled multi-language capabilities, essential for catering to diverse linguistic needs within Italy and beyond.
Multi-Language Site: 5874 Commerce developed a sophisticated BigCommerce site with multi-language support, addressing the unique linguistic requirements of Loacker’s regional operations.
Integrated PIM and iPaaS: Deep integration with Stebo Step and Lobster ensured robust and efficient product information management and process automation.
Customisable B2B Platform: The B2B site was highly customised to support Loacker’s unique business processes.
Loacker’s journey highlights the importance of adaptability and strategic planning in ecommerce. As they continue to expand globally, the scalable and flexible solutions implemented by 5874 Commerce will be crucial in maintaining their competitive edge and meeting diverse market demands.
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