Our SEO experts share their tips and tricks on how businesses can boost their rankings in 2021 through local SEO. Find out more from our ecommerce experts.
SEO stands for Search Engine Optimisation and is a crucial part of any digital strategy.
SEO involves increasing the quantity and quality of traffic that visit your website through organic search engine results pages (SERPs). Examples of more common SERPs which you will most likely be familiar with are Google, Bing and Yahoo.
Achieving a top position in SERPs is crucial as the majority of organic clicks go to the top 3 positions. Website’s that appear on page 2 and beyond are practically invisible and user’s do not take time to scroll this far.
SEO helps attract customers to your site to purchase your products or services. When your SEO is good, you will have a higher chance of appearing on the first page of results on google. This means that more people will find your site and click through to it, resulting in more organic traffic and therefore revenue.
According to Search Engine Journal, 46% of all searches in Google have “local intent”.
This means that user’s are searching on search engines with the intention to find a product or service that is local to them.
As well as this, mobile search for “open + now + near me” has grown by 200%, meaning that users are not only looking to shop locally, but are showing urgency in their searches.
It is the responsibility of business owners to provide the right information to help their customers find what they are looking for.
The value of a strong Local SEO strategy is therefore proving more vital than ever if businesses want to remain relevant.
A strong local SEO strategy can be especially important for businesses that have physical brick-and-mortar locations.
Local SEO is a marketing strategy that helps optimise sites for businesses so that they appear higher in local search results. It is a more targeted approach than traditional SEO.
All businesses that sell to customers locally can benefit from a local SEO strategy, especially those businesses that have physical brick-and-mortar locations.
So you’ve decided you want to up your local SEO game, but how do you go about doing this?
We’ve compiled some top local SEO tips which you can use as a checklist to help get you started and see instant results!
How can 5874 Commerce help your business?
5874 Commerce is a double-award winning global agency, specialising in eCommerce and digital transformation. Our team of digital marketing specialists provide local SEO services to fulfil your business needs.
We can perform a full SEO audit of your site including local SEO strategy and help you make the changes you need to dominate your local search.
Get in touch with us today by filling out our online enquiry form or emailing us at success@5874commerce.com.
