Furniturebox is one of the fastest growing furniture companies in the UK.
Featuring in The Sunday Times Hundred ‘Fastest Growing Independent Companies’ list twice, Furniturebox are certainly one of the rising stars in the ecommerce industry. However, as the company continues to grow and scale since the company’s inception in 2015, Furniturebox realised that its ecommerce site could be reaching even bigger heights.
Watch Dan Beckles and Monty George, co-founders of Furniturebox, discuss their journey to a new website,
Switching from Magento to BigCommerce and integrating with Searchspring to create the ultimate shopping experience for their customers.
According to Prince Mannix, a key team member on the project, “The reason for this was to improve the customer’s experience and journey through the site as they find the products they need and can checkout smoothly, all while ensuring Furniturebox are receiving the data they need to fulfil the customer’s order.”
Although every project is bound to present challenges, Prince comments that “Fortunately there wasn’t much in terms of problems before or during the project.”
One of the challenges that the team did face was navigating the quick turnaround of the project. It was imperative that the relaunch was live ahead of peak trading, which is such a crucial time for ecommerce businesses. As this deadline couldn’t be moved, it meant keeping to a very tight schedule all while the merchant carried on usual trading at the same time.
The team prioritised building a custom checkout to streamline the customer experience. A key feature was a bespoke delivery date selector, allowing customers to choose different delivery dates per item within the same order. Given Furniturebox’s focus on flexible shipping options, 5874 redesigned the existing checkout to ensure easy access for users. This involved gathering requirements and implementing key features based on customer needs.
The custom checkout also resolved several customer pain points. Integrated with Google Maps’ API, it simplified address entry and improved tracking for delivery dates. Furniturebox now has greater control over product lead times, keeping customers informed of availability.
The second focus was integrating Searchspring’s search and merchandising services. The team identified Product Listing Pages and site search as areas for improvement, especially on mobile devices. Optimising the mobile experience involved moving the search bar and navigation from the bottom to the top of the page for easier access. This redesign improved searchability, helping users quickly find categories, filters, and products.
BigCommerce, Brightpearl, Searchspring, Jitterbit, Feedonomics
Furniturebox’s, Dan Beckles, had this to say just one day after the relaunch:
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