Case Study

Expanding into international markets with a new Global Model

B2B eCommerce
Global Scalability

Client:GTSE

GTSE is a leader in trade supplies, cable ties, tape and tools who supply high-quality, durable and dependable products for every purpose, for a range of personal and commercial projects.

GTSE came to 5874 Commerce looking for more than a development agency, it was looking for an agency to partner with it, challenge it when necessary and support it through a crucial stage of expansion into new regions whilst remaining cost effective for its business needs.

The Challenge

Initially, 5874 were tasked with upgrading GTSE’s Cornerstone theme with the aim of reaping the benefits of 5874’s Site Speed research and data layer functionality. GTSE also wanted there to be a focus on support that was backed by a higher calibre of expertise than they were receiving previously.

Like any project, there were challenges that the team had to overcome. As GTSE had passed through other agencies before 5874, the codebase required extra care when performing updates, theme upgrades and developing their Global Model. This meant spending some time familiarising themselves with the current GTSE build and getting to grips with the theme, code, server-less functions and the client in general in order to pick up any ongoing support and help plan a roadmap which would factor in its growth going forward.

The Solution

To support GTSE’s ambition of expanding into international markets, a comprehensive ‘Global Model’ was developed using BigCommerce’s multi-storefront capabilities.

Global Model

To support GTSE’s global expansion, BigCommerce’s multi-storefront capabilities were selected. This platform provides a scalable ecommerce solution with a baseline theme for local markets, allowing quick deployment and customisation to meet business needs.

Data Layer

A data layer was built into 5874’s Cornerstone theme to improve GA4 tracking. This universal JavaScript tracks key events and sends data directly to GA4, giving GTSE clear insights into the buyer’s journey and key touchpoints.

Cross-Selling Widget

A custom cross-selling widget was introduced to boost sales at the product level. Users can add associated products directly to their basket, with complex products accessed through a quick-view modal.

Chosen Integrations

ShipperHQ powers a Delivery Countdown Timer that updates based on size, location, and other factors to show dispatch times. Reviews.io was integrated for product and company reviews, increasing customer trust and engagement.

Tech Partners

BigCommerce, ShipperHQ, Reviews.io

The RESULT

GTSE partnered with 5874 Commerce to accelerate its global growth through a scalable ecommerce solution. By leveraging BigCommerce’s multi-storefront capabilities, enhanced GA4 tracking, custom cross-selling functionality, and key integrations, GTSE achieved improved customer experience, increased sales opportunities, and data-driven insights—laying a strong foundation for international expansion.

Global Model
Transition GTSE into a ‘Global Model’ allowing them to expand into new markets
Google Analytics 4
Improve tracking capabilities with GA4 (Google Analytics 4)
Fully Supported
Provide maintenance and support on GTSE Azure serverless functions
Cross-Selling & Product Improvements
Increase cross-selling opportunities at the product level and improve product discoverability

Visit GTSE's Website here:

Visit Client Website

As a result of transitioning the GTSE storefront to a Global Model, they were able to launch in the US, with a view to expanding further.

With this new Global Model, the business is also able to save dramatically on maintenance costs. GTSE’s current site is now scalable and ready for the next stage of growth.

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