To create a seamless flow of data across the globe, we moved Movora away from spreadsheets and siloed platforms. We built their new infrastructure around a synchronised "Core Four" technology stack:
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BigCommerce (via Headless Architecture): Using Next.js and Builder.io, we built a highly flexible frontend capable of delivering localised, multi-language experiences across North America and Europe.
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Akeneo (PIM): We centralised their massive, complex product catalog into a single source of truth, making it easy to manage localised data and translations for global audiences.
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Jitterbit (iPaaS): We implemented Jitterbit to act as the central nervous system, automating flawless data flow between the ecommerce front-end and their dual Microsoft Business Central ERPs without disrupting daily operations.
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HubSpot (The Adoption Engine): We integrated HubSpot far beyond a standard marketing tool - turning it into the central intelligence hub of the entire operation.
The "Clever" Part: Automating B2B Digital Adoption
For B2B leaders, revenue is only half the story. The real metric of success is digital adoption - getting traditional, offline buyers to self-serve digitally. This is where the HubSpot integration gets incredibly clever.
By deeply connecting Movora's business services to HubSpot, the platform now intelligently pulls operational and transactional data to track exact company login frequencies, attribution rates, and specific user journeys.
If a veterinary clinic registers an online account but fails to start using it for their daily purchasing, HubSpot automatically detects this drop-off. It then deploys a targeted, automated education program directly to that user. Instead of relying on sales reps to manually chase down accounts and teach them how to use the site, the ecosystem does the heavy lifting - intelligently converting offline buyers into fully adopted digital users.
Customers are now utilising the platform for true end-to-end self-service, accessing live inventory, invoices, and credit notes without ever needing to pick up the phone.
