Take a look at some actions that you should implement into your eCommerce store if your looking to step up your game this Christmas season.
Tis the season to get prepared!
The festive season is soon upon us, especially for retail businesses, whose sales and demand explode during this time of year.
If you have an eCommerce business but don’t know where to get started – read on, preparing your storefront for the festive month is snow joke! Sorry, we had to…
The last thing you want is for your customers to leave your site with a resting grinch face.
Avoid this by creating a smooth and safe customer journey. This can be done by keeping on top of queries such as returns, exchanges, shipping time requests and much more.
Keep your FAQs updated, keep your contact information updated, and always be available to customers via chat, phone (24-hour line), emails, and social media to share solutions.
eCommerce isn’t always rainbows and butterflies; it is imperative to consider protection against malicious activity towards your website such as cyberattacks. Investing in security solutions will help keep your online store and customer information protected. There are plenty of backup solutions available to eCommerce businesses, like our partner Rewind.
It’s wise to start pre-planning your customers’ experience before Christmas so that your store does not go down at the time your revenue is supposed to go up!
Offering your customers reasonable shipping costs or free shipping is a valuable marketing tool you can introduce during the Christmas season. Since customers like to think they are getting more for their money, seeing this promotion in their cart will most likely reduce cart abandonment and increase sales.
You can certainly purchase something on your mobile phone much easier than you can on your laptop, let’s face it!
According to stats from eDesk In 2022, smartphone retail eCommerce sales are expected to pass $432 billion, up from $148 billion in 2018. In light of this stat, it is important to have a mobile-friendly eCommerce store.
What’s worse than your eCommerce storefront freezing or crashing due to the high number of people visiting the site? Not preparing for it! Just think about how many conversions you could lose if there was a website outage.
The following tips will help you prepare for any incoming traffic that may come your way.
Having unique, current and relevant content for Christmas will attract customers to your store and increase your Christmas sales.
Here’s how marketing can help during the Christmas season:
And there you have it. Six main things to prepare for the jolly season that there is to come.
As the end of 2022 approaches, consumers are anticipating an enticing, smooth shopping experience filled with special deals. So it is vital we gift our consumers with a jolly good experience, leaving them coming back for more!
