Discover more about the Google Recommendations AI in our latest blog. For more eCommerce industry updates, keep up to date with the 5874 Commerce blog.
Google has just released Recommendations AI, which is now available in public beta. This tool essentially allows brands to deliver personalised product recommendations to their customers using sophisticated AI-driven technologies.
As consumer expectations become increasingly more demanding, brands are forced to keep up or fall behind. With the vast amount of options readily available to shoppers, giving a personalised experience really cements brand commitment and loyalty.
Google uses the newest Artificial Intelligence architectures to pinpoint the preferences of each individual user to create a more bespoke and tailor-made experience.
The users of this platform will be able to choose a model type and optimization objective so they can track their specific results.
Customers become impatient and want to find what they are looking for immediately. AI product recommendations can also leverage the buying intent of customers and sway them towards a greater order value.