Insights

We’re passionate about commerce and we don’t mind shouting about it. Check out some of our thoughts and opinions on the latest industry news and updates.

Featured article

How useful are loyalty schemes for eCommerce?

You might have the best product, price point and a strong campaign, but this doesn’t mean your customers will come back to you time and time again. Introducing a loyalty program or scheme is a great way to encourage customer retention and build a community. GDPR has thrown a curveball for acquiring new customers quickly and easily, so utilising your existing customer base is a profitable strategy. Everyone wants to feel like a VIP, and making your customers feel happy and special should be high on your list – after all, a happy customer is […]

Hannah Morris

13th February 2020

The 5 most common reasons for shopping cart abandonment

eCommerce cart abandonment refers to customers adding products to their cart but then leaving the site before completing the purchase. […]

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5 best practices for increasing conversion rates on mobile

With an increasing number of people using their mobiles for online shopping, it is more crucial than ever to ensure […]

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Partner Profile: WP Engine

Who? WP Engine provides eCommerce businesses with diverse WordPress hosting capabilities and the capacity to create a variety of bespoke […]

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How to wake up your dormant customers

If you don’t seem to be getting your desired response from your customers, there could be a simple explanation. Getting […]

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Upping your content marketing game

One of the main challenges in the digital world is to stand out from your competitors. You must be continually […]

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Boosting your sales after peak

As the sales period approaches, you need to make sure all your communication is clear and concise so that your […]

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