We’re passionate about commerce and we don’t mind shouting about it. Check out some of our thoughts and opinions on the latest industry news and updates.
How useful are loyalty schemes for eCommerce?
You might have the best product, price point and a strong campaign, but this doesn’t mean your customers will come back to you time and time again. Introducing a loyalty program or scheme is a great way to encourage customer retention and build a community. GDPR has thrown a curveball for acquiring new customers quickly and easily, so utilising your existing customer base is a profitable strategy. Everyone wants to feel like a VIP, and making your customers feel happy and special should be high on your list – after all, a happy customer is […]