We’re passionate about commerce and we don’t mind shouting about it. Check out some of our thoughts and opinions on the latest industry news and updates.
What are the benefits of using a CRM?
Firstly, let’s establish the definition of CRM and the key role it plays within a business. CRM stands for Customer Relationship Management and is a system which can allow you to track all your customer interactions in one central location. Customers are one of the most important assets to the majority of businesses and it is therefore vital they can easily manage customer information, leads and prospects. When should you start using a CRM? If your business needs a more structured and efficient way to keep track of customer activity and conversations, then you should […]