08 March 2024

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Elevating Customer Experience with Dotdigital’s WinstonAI™

Our partner Dotdigital is an all-in-one platform that unifies data for elevated marketing efforts. Dotdigital is one of 5874’s most valued partners because of its dedication to innovative, data-driven campaigns and its newest feature, WinstonAI™, takes it one step further.   


WinstonAI™ – What is it?

WinstonAI is an artificial intelligence engine that reduces workload, sparks creativity and uncovers data-driven revenue opportunities. As AI continues to change the ecommerce and tech landscape, you should be adapting your marketing strategies to take advantage of its innovative features. 


Elevate Your Copy

Say goodbye to writer’s block with the help of generative AI. WinstonAI can rewrite your copy to fit your desired tone of voice, instantly rephrasing, simplifying and even adding relevant emojis to get your point across in the right way. This tool can also lengthen or shorten copy with the click of a button. Condense information when you need to be snappy and concise, or ensure your ideas are expanded properly with engaging copy. Whatever it is you need to achieve with your copy, WinstonAI makes it easy.


Become Your Own Editor

With WinstonAI built directly into the Dotdigital campaign builder, you won’t need to worry about spotting typos or incorrect grammar. With editing and admin tasks taken care of, you can get your campaigns seen sooner. 


Cross-Channel Creation – Email to SMS

In order to get the most out of your marketing campaigns, you need to be reaching customers on the channels that matter to them. WinstonAI’s innovative one-click email to SMS automatically adjusts messages to fit the 160-character limit and optimises for SMS. This feature is unique to Dotdigital, and allows you to focus on crafting quality content while WinstonAI takes care of the delivery. 


Stay One Step Ahead with Predictive Analytics

WinstonAI analyses a whole host of data in the background to uncover proactive conversion opportunities so you can predict what your customers will do next, without the guesswork.


Smart Segmentation for the Perfect Audience, Every Time

Dotdigital’s advanced RFM and eRFM modelling allows you to create tailored customer segments that ensure your campaigns are always accurate and personalised. WinstonAI also offers lookalike segments, so all you have to do is identify a specific customer profile and WinstonAI will group similar profiles in one easy-to-use segment.


Product Recommendations Powered by AI Insights

Grab the attention of every customer by showcasing WinstonAI’s ‘lookalike’, ‘also bought’, ‘trending’, and personalised products. 


Deliver Campaigns at the Perfect Time

AI-powered send time optimisation considers location and previous engagement data to make sure each unique recipient is seeing your campaign at the optimal time for them. 


Artificial intelligence You Can Trust

WinstonAI and its predictive data models are always optimised and kept secure by Dotdigital’s in-house data scientists, so you can take advantage of all of these features with the confidence that there’s always a human behind the machine. What’s more, all predictive recommendations can be checked against any contact at recommendation level or in Single customer view for extra peace of mind. 


As a trusted Dotdigital partner, we know the importance of marketing automation and are dedicated to helping our clients build a customer experience that delivers real results. With Dotdigital’s WinstonAI, this is easier than ever. Want to know more about what this partnership can do for your ecommerce business? Take a deeper look at our partner Dotdigital and get in touch with us here.




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