02 August 2023

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Harness the Power of Social Channels: Boost Your Business with BigCommerce

Social Selling with BigCommerce

In today’s digital landscape, social media has become an integral part of our daily lives. From the moment we wake up, most of us will reach for our phones for a social update. It has not only revolutionised the way we connect and communicate but has also opened up new avenues for businesses to reach their target audience. Recognising this trend, ecommerce platforms like BigCommerce have seamlessly integrated social media functionalities, allowing businesses to sell their products directly on your favourite social channels. 

BigCommerce can help businesses leverage social media to expand their reach, drive sales, and create a robust online presence. Here’s how:


Seamless Integration

One of the key advantages of using BigCommerce is its seamless integration with various social media platforms. Whether it’s Facebook, Instagram, Pinterest or TikTok, BigCommerce offers powerful tools to connect your online store with these channels. This integration eliminates the need for separate product uploads, simplifies inventory management, and ensures consistent brand messaging across multiple platforms.


Expanded Reach

Social media platforms boast billions of active users, making them a goldmine for businesses seeking to expand their reach. With BigCommerce, businesses can tap into this vast user base and effortlessly promote their products to a highly targeted audience. By integrating their store with social channels, businesses can increase brand visibility, attract new customers, and drive more traffic to their online stores.


Enhanced Shopping Experience

Social media channels have evolved into dynamic marketplaces, allowing users to discover, explore, and purchase products without leaving the platform. BigCommerce enables businesses to create a seamless shopping experience within social channels by leveraging features like “Shop Now” buttons, product tags, and shoppable posts. This streamlined process simplifies the purchase journey for customers, leading to higher conversion rates and increased sales.


Targeted Advertising

BigCommerce’s integration with social media platforms goes beyond just product display. It also provides robust advertising capabilities, allowing businesses to create targeted ad campaigns that reach their ideal customers. By leveraging social media’s advanced targeting options, businesses can refine their audience based on demographics, interests, behaviours, and past purchase history. This precision targeting ensures that businesses can allocate their advertising budget effectively and maximise their return on investment.


Social Selling Analytics

Understanding the performance of your social selling efforts is crucial for optimising your strategy and driving better results. BigCommerce can integrate with numerous apps that provide in-depth analytics and reporting tools that enable businesses to track key metrics such as click-through rates, conversion rates, and revenue generated from social channels. These insights help businesses identify trends, understand customer preferences, and make data-driven decisions to improve their social selling strategies continually.


Social media platforms have evolved into more than just communication channels—they have become powerful sales channels. By integrating with BigCommerce, businesses can tap into the potential of social selling, expanding their reach, driving sales, and enhancing the overall shopping experience. BigCommerce empowers businesses to leverage social media to its full potential. So, if you’re looking to take your ecommerce business to new heights, get it touch with one of our BigCommerce experts today. As an Elite BigCommerce Partner, we have all the know-how to get you up and running within no time at all.




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