Local SEO – Tips & Tricks for 2021

What is SEO?

SEO stands for Search Engine Optimisation and is a crucial part of any digital strategy.

SEO involves increasing the quantity and quality of traffic that visit your website through organic search engine results pages (SERPs). Examples of more common SERPs which you will most likely be familiar with are Google, Bing and Yahoo.

Achieving a top position in SERPs is crucial as the majority of organic clicks go to the top 3 positions. Website’s that appear on page 2 and beyond are practically invisible and user’s do not take time to scroll this far.

SEO helps attract customers to your site to purchase your products or services. When your SEO is good, you will have a higher chance of appearing on the first page of results on google. This means that more people will find your site and click through to it, resulting in more organic traffic and therefore revenue.

Benefits of Local Search

According to Search Engine Journal, 46% of all searches in Google have “local intent”.

This means that user’s are searching on search engines with the intention to find a product or service that is local to them.

As well as this, mobile search for “open + now + near me” has grown by 200%, meaning that users are not only looking to shop locally, but are showing urgency in their searches.

It is the responsibility of business owners to provide the right information to help their customers find what they are looking for.

The value of a strong Local SEO strategy is therefore proving more vital than ever if businesses want to remain relevant.

A strong local SEO strategy can be especially important for businesses that have physical brick-and-mortar locations.

Local SEO is a marketing strategy that helps optimise sites for businesses so that they appear higher in local search results. It is a more targeted approach than traditional SEO.

All businesses that sell to customers locally can benefit from a local SEO strategy, especially those businesses that have physical brick-and-mortar locations.

Local SEO Tips

So you’ve decided you want to up your local SEO game, but how do you go about doing this?

We’ve compiled some top local SEO tips which you can use as a checklist to help get you started and see instant results!

• Create a Google My Business (GMB) Account
  Set up a GMB account and make sure it is always monitored, optimised and kept up to date.

• Double checking business details 
  Make sure business details are correct each time they appear online, whether it be on your GMB, website or other referring sites. E.g name, address, and phone number

• Optimise for mobile
  With the increase in mobile usage, local SEO has rocketed in the past couple of years. Users are able to search for something close to them, and travel directly to it. Search examples are: “Restaurants near me” or “Bars in Clapham”

• Manage reviews
  Managing your reviews and reputation is essential. Respond to reviews and feedback, particularly if it is not positive. Show potential customers that you care about reviews and how people experienced your business.

• Local landing pages
  Create local landing pages that offer a top user and page experience including responsiveness, fast loading times, and simple navigation.

• Use structured data
  Structured data is a great way to get customers engaging with your content, increasing clicks, impressions and conversions. When it comes to local SEO, structured data types such as address, reviews or opening hours can work great.

• Create an SEO-optimized FAQ Page
  Listing all the most commonly asked questions helps your customers to get answers to their questions both quickly and easily.

• Track progress
  Listing all the most commonly asked questions helps your customers to get answers to their questions both quickly and easily.

How can 5874 Commerce help your business? 

5874 Commerce is a double-award winning global agency, specialising in eCommerce and digital transformation. Our team of digital marketing specialists provide local SEO services to fulfil your business needs.

We can perform a full SEO audit of your site including local SEO strategy and help you make the changes you need to dominate your local search.

Get in touch with us today by filling out our online enquiry form or emailing us at success@5874commerce.com.