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Movora
Leading provider of veterinary medical technology creates scalable and integrated digital ecosystem
Key Points
Successfully transformed disparate websites into a unified, headless B2B ecommerce platform.
Implemented a global Product Information Management (PIM) system to streamline data flows across regions.
Enabled scalability through modular, composable architecture and iPaaS integration for seamless future global expansion.
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The Client
Movora is a leading provider of veterinary medical technology and orthopedic solutions, dedicated to advancing pet health through innovative surgical tools and comprehensive educational opportunities. With over 30 years of experience, Movora offers a broad portfolio of products, including implants, power equipment, and instruments, to veterinary professionals worldwide. The company supports practitioners with continuing education, ensuring they have the skills needed to deliver the best outcomes for companion animals. Movora’s commitment extends globally, serving over 51 countries across six continents.
The Challenge
Movora faced a significant digital challenge: a fragmented online presence with over 20 disparate websites operating independently. These sites were connected to various regional ERP systems via point-to-point integrations, creating inefficiencies and risk. Without a unified strategy, Movora struggled to present itself as a cohesive global enterprise.
Additionally, Movora’s reliance on spreadsheets for product information management (PIM) led to inconsistencies, limited governance, and inefficiencies. The lack of integrated systems also hindered scalability and multilingual capabilities, restricting Movora’s ability to cater to its global audience.
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Our Solution
We adopted a staged approach to digitally transform Movora’s operations and streamline their ecommerce ecosystem:
- Implementation of Akeneo for Global Product Information Management
Movora transitioned from spreadsheets to a centralised PIM system using Akeneo. This move introduced governance, improved collaboration, and enabled efficient management of product data, including multilingual support for global audiences.
- Headless Architecture with Next.js and Builder.io
We replaced Movora’s outdated WordPress global website with a headless architecture powered by Next.js and Builder.io. The new system supports multiple languages and offers robust customisation for regional requirements, providing a seamless user experience across all platforms.
- iPaaS Integration Using Jitterbit
To streamline operations, we integrated Jitterbit to connect Akeneo, BigCommerce, and Microsoft Business Central (ERP). This setup allows for automated data flows, ensuring consistent and enriched product information across ecommerce and ERP systems.
- Modular Website Rollouts
Movora’s new websites were rolled out in stages; the corporate website was launched to replace the WordPress site in September 2024 and the European ecommerce site followed in January 2025, built as a subdirectory with dedicated instances of BigCommerce to accommodate regional needs.
5. Searchspring for Enhanced User Experience
Searchspring was integrated into the ecommerce platform to power advanced search capabilities, enabling personalised recommendations and streamlined product discovery for Movora’s B2B customers.
- Scalability for Global Expansion
The new architecture and integrations lay the groundwork for launching additional regional sites, including the US and Canada, at a reduced cost and timeline.
Project Results
Movora’s disparate websites have been unified under a centralised system, aligning with their corporate identity and improving user experience. The automated data flows between Akeneo, BigCommerce, and Microsoft Business Central have reduced manual errors and inefficiencies and the modular, composable architecture allows for rapid deployment of new regional websites and integration of additional systems like CRM and learning management solutions. In addition, the advanced search functionalities and multilingual capabilities have improved customer satisfaction and accessibility.
Movora is now equipped to operate as a digitally mature global business, capable of scaling efficiently while maintaining the highest standards of quality and service. Their journey exemplifies the transformative potential of a well-executed digital strategy.
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