IRX 2025 – Honest Reflections From the B2B Zone​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌‍‌​‌‍​‌‌‌​‌‍‌‍​‌‍‌‌​​‍‍‌‍​‌‍‌‍‌​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​​‍‍​‍​‍​‌‌​‍​​‌​‌​​‍‌‌‍​‌‍‌‍‌‌‍‌‌‍‌‌‌​‍‌‍​‌‍‌‌​‍‍‌‍​‌‌‍‌​‌‍‌‌‍‍‌‌‍‍​‍‍‌‍‌​‌‍​‌‌‌​‌‍‌‍​‌‍‌‌​​‍‍‌‍​‌‍‌‍‌​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​‌‍‌​‍​‍‌‍‍‌‌‌​‌‍‌‌‌‍‌‌‌‌‌​‌‍‌‌​​‌‍‌‌‌​​‍‌‌‍‌‌​‌‌‍​‌​‌‍‌‍‌‌​​‌‌‌​‍‌‌​‌‌​‍​​‌‌​‍‌‌​​‌​‌​‌‍‌‍‌‌‌‌‌‍‍‌‍‌‌​​‌‌‍‍​​​‌​​‌​‍‌‍‍‌‌‌​‌‍‌‌‌‍‌‌​​‍‌‌‌​‌‌‌‍‌​‍‌‌‌‌‌‌‍‌‍‌‍​‍‌​‌‌‌​​‌‌​‍‌‍‍‍‌​‌‌‍‌‍‌​​‌‌‌​‍‌‌‍​‌‌‌‌‌‌‌​‌‌​‍‌‌​‍‌‌‍‌​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍​‌‍‌‍‌‍‍‌‌‍‌‌‌‍​‌‍‌​‌‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍​‍‌‌

IRX finally gave B2B eCommerce its own playground, curated by the good folks at the B2B eCommerce Association. If you build, fix, or dream about digital sales channels, that’s basically catnip. We went to:

• swap ideas on PIM, ERP, and all those other tasty three‑letter acronyms;
• cheer on our client Ricardo Giacovazzi from Codex in his “PIM Possible” session; and
• sniff out what’s next for headless and composable commerce.

The reality check? The crowd skewed more “partner catching up with partner” than “retailer hunting for a new platform.” But for an agency like ours, that just meant the conversations got technical fast – our kind of fun.

The Association’s line‑up made sure every seat was worth warming:

• Justin King kicked off with a keynote that reminded us transactions are table‑stakes; experiences win the renewal.
• Jason Hein convinced a room full of Brits to self‑assess their digital maturity out loud – no small feat.
• Ricardo and Jason tag‑teamed PIM Possible, proving spreadsheets are great for birthday lists but terrible for product data.
• Mini Academy breakouts turned lofty strategy into “things you can try on Monday.”

When the sessions wrapped, the real talk happened:

• Product‑data headaches – Everyone’s got them; nobody’s proud. Governance before gadgets is still the cure.
• Headless curiosity – Less “Should we?” and more “How do we phase it so it doesn’t eat the budget?”
• ROI anxiety – Swapping horror stories about replatforms gone wrong was practically a sport. Spoiler: planning beats panic migrations every time.

If you stopped by our stand, thanks for the chinwag – we’ve already put half of those war stories into our next webinar outline.

• Invite the right crowd. A specialist zone needs marketing that reaches end‑merchants, not just the partner posse.
• Content still wears the crown. Good sessions pull people in and keep them perched, notebook in hand.
• Measure the right things. Leads matter, but so do partnerships, intel, and the occasional reality‑check on industry buzzwords.

Ready to make B2B eCommerce your growth engine?

At 5874 Commerce we:

• Consult first, configure second – discovery that sees the whole picture.
• Architect for scale – right‑first‑time beats rushing to market.
• Integrate best‑in‑class – because buy cheap, buy twice.

Planning a digital commerce project and want to avoid the rebuild merry‑go‑round? Let’s talk.