What’s Next for BigCommerce? A Sneak Peek from BigSummit
If you caught Travis Hess, the CEO of BigCommerce, at BigSummit, you’ll know he didn’t hold back. He laid out exactly why he joined BigCommerce and where the platform is headed. ICYMI we’ve got you covered because BigCommerce is shaking things up in a big way. Let’s break it down.
Travis saw three major issues limiting ecommerce growth:
Organisational Agility – Businesses need to move fast, test new ideas, and sell wherever their customers want to buy. But most aren’t set up to do this (yet!).
The Explosion of Channels – Selling isn’t just about a store and a website anymore. Brands need to juggle marketplaces, social commerce, and whatever AI-powered shopping comes next.
AI & "Agentic Commerce" – AI is changing how people search and shop. Soon, customers might buy directly from an AI recommendation - no website visit required. Wild, right?
BigCommerce’s Game Plan: Less Chaos, More Growth
So, what’s BigCommerce doing about it? Here’s the inside scoop:
Rebuilding for Growth – The team is making BigCommerce leaner, meaner, and more profitable. They’ve cut costs, restructured leadership, and put a laser focus on boosting ARR (because, let’s be real, Wall Street likes growth).
Curated Composability – Think of it as a middle ground between rigid all-in-one platforms and totally DIY setups. BigCommerce wants brands to have flexibility without drowning in complexity.
B2B is Big – More than 50% of new bookings are in B2B. BigCommerce is leaning in hard to make it even easier for manufacturers and distributors to go digital. Check out our round up of the B2B demo at BigSummit here.
Industry-Specific Solutions – Instead of being everything to everyone, BigCommerce is honing in on specific verticals to offer smarter, faster solutions.
What’s Next?
BigCommerce is setting itself up as the go-to platform for ecommerce brands that want control, flexibility, and scalability - without the headaches of old-school monoliths or the limitations of cookie-cutter SaaS.
They’re making ecommerce easier and more profitable, even as selling gets more complicated. If you’re an ecommerce merchant or a tech vendor, it’s time to take note: BigCommerce says it isn’t just playing the game. They’re changing it.
So, what do you think? Ready to embrace the future of ecommerce with BigCommerce? Let’s chat!
