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Case Study

Seamless migration to new BigCommerce theme

  • Custom Theme
  • BigCommerce
Client:ASC Direct

ASC were looking to move their current theme across to a more stable version so came to 5874 Commerce for our experience with BigCommerce.

ASC Direct is a UK-based manufacturer specialising in high-quality custom packaging solutions. Operating for over 40 years, they provide made-to-measure corrugated boxes from their 50,000-square-foot facility using advanced box-making technology. Their services include custom box design, printing, and eco-friendly options. Customers can create bespoke packaging with the online Boxbuilder tool, choosing precise sizes, thickness, colors, and quantities. ASC Direct focuses on quick delivery and excellent service, catering to businesses of all sizes while maintaining a commitment to sustainability.

The Challenge

The scope of the project was conceptually quite simple, but the devil was in the detail.

ASC wanted a more stable version of their current theme, with some improvements where necessary. 5874 started off with a lot of investigative work, delving deeper into the current theme to identify potential pain points which we then communicated to the wider ASC team.


The biggest challenge was the migration of some complex Lambda scripts, which were intrinsically linked to the functionality that you can see on the site today within the Custom Box Builder application. The team had to meticulously go through each of the scripts and discuss where potential issues could arise. 


After some thorough investigation however, the team managed to identify and prevent many of the potential issues that could have slowed down the migration.

The Solution

BigCommerce was the platform of choice due to the immense scalability and security benefits that the platform offers.

The legacy Lambda scripts proved to be difficult to work with at times, causing issues with the reorder functionality, in particular. The preparation work 5874 really helped to tackle the issues that arose here, and the team were able to address them and resolve them quickly and efficiently.


When dealing with sensitive product data and moving it around at scale, using Rewind.io was a no-brainer. In the event of a data mishap, Rewind is there to offer a full backup of the customer data.

The RESULT

The ASC Direct project aimed to improve user experience, increase conversions, and simplify product customisation. Working with 5874 Commerce, ASC Direct transitioned to a more robust ecommerce platform with enhanced functionality and speed.

A key feature was the custom-built Boxbuilder tool, allowing users to create bespoke boxes with real-time pricing. The platform now supports streamlined navigation, mobile optimisation, and a scalable infrastructure to handle future growth.


As a result, ASC Direct achieved increased site traffic, improved customer engagement, and a more efficient sales process.


  • Item Icon
    A fast, slick and secure online store.
    Increased the site's performance and scalability.
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    A theme with all desired front-end customisation available.
    Offering more front-end customisation through the use of Page Builder.
  • Item Icon
    Seamless transition to new theme
    A theme that can easily be updated and enhanced with the latest releases of Cornerstone.

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