Specialised lighting retailer goes from outdated Stencil storefront to flexible Headless architecture.

When the client came to 5874, it was using Nextopia as its chosen Search and Merchandising platform. However, as Nextopia was end of life at this point, this would have to be replaced with a more fitting alternative. 

There were also issues surrounding stock management and delivery methods that the client wanted to improve upon. As well as selling stock from its warehouse, UltraLEDs wanted customers to be able to order stock that is still due to arrive via purchase order. This would mean that customers don’t have to wait for stock to physically arrive in the client’s warehouse before making a purchase and securing their desired product. In addition to this, the client wanted its users to be able to pre-select a date for delivery for when all their products are available. These stock and delivery solutions would therefore contribute to a seamless and tailored shopping experience. 

Finally, 5874 would need to enhance the client’s ecommerce event tracking capabilities, giving them the knowledge they need to grow and scale their business going forward, with a view to internationalisation.

In addition to adopting a Headless framework, a number of integrations with our tech partners were leveraged throughout the project to achieve the desired results for the client. In order to give the client a high level of control over their headless site, 5874 decided that Builder.io should be used for its visual editor and drag and drop capabilities. This included campaign pages and allowing for A/B testing that would enable UltraLEDs to learn more about their users and provide the best possible experience for them.

In order to advance Search and Merchandising capabilities for UltraLEDs, 5874 suggested Searchspring as an alternative to their current end of life platform. Searchspring was chosen as its much more lightweight than their original platform which was a javascript integration, and it also allows for a greater level of personalisation and advanced search and merch functionality. By integrating Searchspring into BigCommerce, facilities across both product and blog/article content were advanced dramatically. Features introduced by Searchspring include personalised recommendations, product add-ons, boosting rules applied to product pages on category pages and blog/product search and filtering. The implementation of Searchspring also meant that Searchspring-driven widgets and components became available to the client, which could then be added to pages via Builder.io.